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Exploring the DNA of Successful Startups

Students in this course learn how to turn ideas into startups.

    鈥淓veryone who starts a company is an outsider, so you鈥檙e among giants! I really appreciate [Ali Alizadeh’s] encouragement and attention to students.鈥

    鈥擟hloe Vasquez ’24

    Entrepreneur and visiting economics professor Ali Alizadeh 鈥85 says that successful startups all have a big why. Why, for example, can鈥檛 I buy a mattress online and have it delivered to my home? Or, why can鈥檛 I get eyeglasses more cheaply and easily? 鈥淪tartups are something that you start thinking about,鈥 he says. 鈥淎nd then you begin to obsess about it, and then it begins to consume you.鈥

    This semester, students in his two-credit class, The DNA of Successful Startups, are discovering their own whys and learning just what it takes to succeed at a startup.

    Each class session begins with student presentations about successful startups or companies like Uber, Venmo, and Airbnb. Students, says Alizadeh, cover how the company was started and financed, who its principals were, how they pivoted, challenges they faced, and, if they exited, how they did that. That鈥檚 followed by Q&A and lectures by guest speakers or Alizadeh himself, who brings decades of startup experience to the classroom.

    After working at investment banks in Chicago, New York, and Los Angeles, Alizadeh and his business partner, Peter Ahn 鈥87, now a Macalester Trustee, 鈥減eeled off and started our own boutique investment banking firm that morphed into a quasi private equity firm.鈥 In 2001, after returning to the Twin Cities, Alizadeh and Ahn co-founded Hemisphere, which he describes as 鈥渁 very active investor that also provides an array of services such as accounting, finance, and marketing to its investment companies so entrepreneurs can really focus on the operation of their business.鈥

    Ali Alizadeh 鈥85

    Chloe Vasquez 鈥24 (Denton, Texas), who recently declared majors in political science and economics, says Alizadeh truly invests in his students. 鈥淚t means so much to have him tell everybody that, no matter where you are from, you鈥檙e not an outsider,鈥 she says. 鈥淓veryone who starts a company is an outsider, so you鈥檙e among giants! I really appreciate his encouragement and attention to students.鈥

    Vasquez鈥檚 entrepreneurial why arose out of a dangerous experience involving her mother and a pit viper last October. When her mother was bitten by the venomous snake in Costa Rica, Vasquez left school and took classes online for a month to take care of her. Her mother, she says, received great care and is recovering. 鈥淟uckily, Costa Rica has a wonderful [anti-venom] product made for them,鈥 says Vasquez. 鈥淚 was taking some health classes at the time and I started looking at the numbers. I realized that snake bite is now the most neglected of all tropical diseases. Now I have a project plan to start anti-venom companies in places that don鈥檛 have anti-venom made for their region.鈥

    By the end of the course, Vasquez and her classmates will have learned things like how to test an idea, how to put together a simple business plan, how to pitch ideas and raise capital, and equity structure and dilution.

    For Vasquez, the class has been serendipitous. Her former Arabic teacher recently reached out with a second why鈥揳 proposition for Vasquez to be a business partner for a tourism startup in Morocco. 鈥淚t鈥檚 been really exciting to take this class and apply it in real life,鈥 she says. 鈥淭he fact that this class was offered might have changed the track of my life.鈥

    Alizadeh says the course was sparked by wanting to help students learn not to make the same mistakes he鈥檚 made as an entrepreneur. It also grew out of a desire to give back to Macalester. 鈥淚 owe a huge debt of gratitude to Dr. Vasant Sukhatme, who taught economics, and Dr. Karl Egge, who taught finance, and to Dr. Chuck Green, in political science, who recently passed on,鈥 he says. 鈥淭hey helped all of us think, and that鈥檚 certainly what I want to get out of any educational environment鈥搄ust the ability to think on my feet. And those three gentlemen really helped.鈥