{"id":1041,"date":"2026-01-27T09:11:59","date_gmt":"2026-01-27T15:11:59","guid":{"rendered":"https:\/\/www.macalester.edu\/communications\/?page_id=1041"},"modified":"2026-04-15T12:09:54","modified_gmt":"2026-04-15T17:09:54","slug":"logo-guidelines","status":"publish","type":"page","link":"https:\/\/www.macalester.edu\/communications\/macalester-brand\/logo-guidelines\/","title":{"rendered":"Logo Guidelines"},"content":{"rendered":"
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Macalester\u2019s logo should be your starting point when creating communication materials.\r\nThe logo system is the common thread throughout our communications. Consistent, thoughtful usage builds our college\u2019s name and reputation. \r\n\r\nOur logo may not be manipulated in any way. We all share a stake in helping Macalester\u2019s brand remain consistent so that it can become a widely recognized symbol.\r\n<\/p>\n \t \t

Logos may be reproduced in full color (grey and navy), navy only, black only or reversed out into white.<\/p>\n \t <\/div>\n<\/section>\n\n

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Guidelines and Download Links<\/h2>\n\t\t\t\t \t\t\t\t \t\t\t\t

You will need Macalester login credentials in order to download logos.<\/p>\n\t\t\t\t \t\t\t\t<\/div>\n <\/div>\n <\/div>\n

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\n \n \"\"\n <\/a>\n
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Primary Logo<\/h3>\n

The primary ÈÕº«¾«Æ· logo consists of the shield and the wordmark. <\/p>\n

\n Read guidelines and download logo<\/a>\n <\/div>\n <\/div>\n <\/article> \n
\n \n \"\"\n <\/a>\n
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Logo Badges<\/h3>\n

Logo badges provide greater flexibility and offer graphic variety when creating Macalester materials. <\/p>\n

\n Read guidelines and download logo<\/a>\n <\/div>\n <\/div>\n <\/article> \n
\n \n \"\"\n <\/a>\n
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Secondary Logo<\/h3>\n

The horizontal lock-up is a variation of the primary logo and is best used in situations where vertical space is limited or when a flush left positioning is preferred. <\/p>\n

\n Read guidelines and download logo<\/a>\n <\/div>\n <\/div>\n <\/article> \n
\n \n \"Blue\n <\/a>\n
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Macalester’s Shield<\/h3>\n

The shield is an extension of the identity and should be used to support the brand. It is typically used in two ways: as an enlarged background graphic or as a super-graphic. <\/p>\n

\n Read guidelines<\/a>\n <\/div>\n <\/div>\n <\/article> \n
\n \n \"\"\n <\/a>\n
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Sub-Brand Logos<\/h3>\n

Communications and Marketing creates sub-brand logos for Macalester departments and offices.<\/p>\n

\n Sub-Brand Logo Options<\/a>\n <\/div>\n <\/div>\n <\/article> \n <\/div>\n<\/section>\n\n\n\n

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Need help getting started?<\/h2>\n <\/div>\n <\/div>\n <\/div>\n
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\n \n Request a logo\n <\/a>\n \n <\/h3>\n

Reach out to us to develop a logo or to request a special file type of our existing logos.<\/p>\n \n

\n Email the Communications Team<\/a>\n <\/div>\n \n <\/div>\n <\/article> \n
\n \n \"Old\n <\/a>\n
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\n \n Quick Guide\n <\/a>\n \n <\/h3>\n

In a hurry? Download this one page pdf to keep Mac colors and logo guidelines handy. <\/p>\n \n

\n Download the Quick Guide (PDF)<\/a>\n <\/div>\n \n <\/div>\n <\/article> \n
\n \n \"Screenshot\n <\/a>\n
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\n \n I need a template\n <\/a>\n \n <\/h3>\n

Presentations, social media, posters: we\u2019ve got templates to help you get started.<\/p>\n \n

\n View Presentation Templates<\/a>\n <\/div>\n \n <\/div>\n <\/article> \n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":1019,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1041","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":32,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1041\/revisions"}],"predecessor-version":[{"id":1963,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1041\/revisions\/1963"}],"up":[{"embeddable":true,"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/pages\/1019"}],"wp:attachment":[{"href":"https:\/\/www.macalester.edu\/communications\/wp-json\/wp\/v2\/media?parent=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}